January 2018 - May 2020 I worked with this Seattle based design shop, helping to dial in their communications and visual language. We shot social and web marketing content almost daily, working with freelancers and their internal photo team (me). Their ongoing objective is to refine their approach to visual storytelling with a focus on real people in their community, and the artists and designers behind the work they present via their two retail stores.
Shot by Jules Davies, styled by myself.
The brief called for casual, playful outdoors styling. We cast talent from Sports and Lifestyle Unlimited in Portland for models who could approach the shoot lightheartedly and loosely posed. Not too modely. We opted for somewhat subdued, nature influenced palette, sourced from a handful of fashion boutiques and outdoor lifestyle brands to balance performance apparel with casual accents. Jules’ work is known for her interplay of colors and the careful blending of fashion and outdoors styling, which we leveraged to deliver this shoulder season campaign for Bombas.
